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By , January 20, 2012 6:12 am

Key Principles of Writing Google AdWords Ads

Google AdWords continues to be one of the most effective PPC advertising models on the web, and businesses of all sizes can get started with AdWords within a few hours. Writing effective ads is a critical element of the campaign; since you only have a 35 characters of text in each line to get the attention of your audience, the words you select and the statements you make must be very specific and structured in a way that generates clicks.

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