Key Principles of Writing Google AdWords Ads
Google AdWords continues to be one of the most effective PPC advertising models on the web, and businesses of all sizes can get started with AdWords within a few hours. Writing effective ads is a critical element of the campaign; since you only have a 35 characters of text in each line to get the attention of your audience, the words you select and the statements you make must be very specific and structured in a way that generates clicks.
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Can AdWords Make You Money? – It’s About Your Web Site!
It is 9:00pm and I don’t know what to do about the lack of sales on my web site. I had hoped that the AdWords campaign I implemented would have generated some much needed profit. (For those of you who are unfamiliar with the term AdWords, it’s a way of paying Google to have an advertisement for your business appear on the web pages that Google serves up to people when they conduct a search on a keyword.) But, I have learned now how increased traffic to my web site does not necessarily mean that sales will increase. It’s all about the proportion of the traffic that eventually makes a purchase, (referred to as the conversion rate). I have also learned how historical rates of conversion may or may not be appropriate to use in estimating conversions from a particular advertising campaign I am considering.
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